Reactivation demoDenver
Wake a cold database in seven days.
This demo runs on 500 synthetic Denver contacts — lapsed buyers, quiet sellers, sphere referrals. There is no upload field and nothing here touches an LLM. The patterns are real; the people are not. Watch the sequence segment them, draft the first touch, and play out a week of replies.
Step one — segment
Sorted by intent, not by date.
Every one of the 500 contacts lands in exactly one bucket through a fixed recency-and- engagement cascade. No model, no guesswork.
- 19
Hot — recently engaged
Contacted within 90 days and engagement score >= 60
- 52
Warm — fading but reachable
Contacted within 180 days and engagement score >= 40
- 164
Cold — gone quiet this year
Last contact within 365 days
- 265
Dormant — over a year silent
No contact in more than 365 days
Step two — draft
One first touch per segment.
Hand-written, never generated. The tone shifts with how cold the contact has gone — warmer for the recent, lighter for the long-silent.
Hot — recently engaged
Subject: Quick thought on your timeline
Hi {{firstName}}, I have been watching the Denver market closely and a couple of recent moves made me think of you. If you are still weighing a change this year, I would love to walk you through what I am seeing. Reply here and I will send a short read.
Warm — fading but reachable
Subject: Picking back up where I left off
Hi {{firstName}}, it has been a few months and I did not want to lose touch. A lot has shifted in your neighborhood since I last checked in. Want a quick, no-pressure snapshot of what your place might do today? Just say the word and I will put it together.
Cold — gone quiet this year
Subject: Still in your corner
Hi {{firstName}}, I know it has been a while. I am reaching out because I keep a short list of people I genuinely want to help when the timing is right. No agenda today, just checking in. If anything real estate ever crosses your mind, I am one reply away.
Dormant — over a year silent
Subject: A long-overdue hello
Hi {{firstName}}, it has been over a year, and I would understand if my name barely rings a bell. I am quietly reconnecting with folks I worked with before. If you would rather not hear from me, just let me know and I will respect that completely.
Step three — play the week
Seven days of replies.
Same seeded outcome every time. Step through the window and watch the funnel fill.
Day 1 of 7.
- Sent
- 168+168 today
- Opened
- 30+30 today
- Replied
- 0—
- Booked
- 0—
- Opted out
- 0—
Running totals through day 1 of 7. Booked is the only number that pays the mortgage — that’s why it’s the one in brick.